Successful advertising uses a variety of tricks and techniques to influence the consumer. They evoke positive memories and emotions that affect our behavior over time and prompt us to buy something. Marketing needs to reach the subconscious levels of the brain in order for it to work. Models, colors, and language—the science of advertising.
1. MODELS
Humans instinctively look at something that someone else’s looking at. So ads, most especially TV ads, often include a model looking right at the main target or message. It’s best to use happy faces in ads because we have mirror neurons that prompt us to mimic the expression of the person we are looking at. People find faces with dilated pupils more attractive. Positioning product to the viewers’ dominant hand, mostly right hand side, in an ad heightens the imagination of using the product.
Humans instinctively look at something that someone else’s looking at. So ads, most especially TV ads, often include a model looking right at the main target or message. It’s best to use happy faces in ads because we have mirror neurons that prompt us to mimic the expression of the person we are looking at. People find faces with dilated pupils more attractive. Positioning product to the viewers’ dominant hand, mostly right hand side, in an ad heightens the imagination of using the product.
2. COLORS
Colors have powerful associations on ads. Brands choose the colors of their logos based on what they are trying to convey.
Colors have powerful associations on ads. Brands choose the colors of their logos based on what they are trying to convey.
3. LANGUAGE
Ads often lead the consumer by naming a higher price beforehand so their price is not so bad in comparison. To persuade the consumer that their product is superior, advertisers use techniques like weasel claim, unfinished claim, endorsement or testimonial, and rhetorical question.
Ads often lead the consumer by naming a higher price beforehand so their price is not so bad in comparison. To persuade the consumer that their product is superior, advertisers use techniques like weasel claim, unfinished claim, endorsement or testimonial, and rhetorical question.
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